an extensive, daily-updated blocklist that helps digital publishers filter out most low-quality display ads at the Google Ad Manager level.
How does BidBouncer work?
Open the Protections panel, click on the BidBouncer bookmarklet, done. Setup is automated; subsequent launches update the blocklist.
A bookmarklet? Why not simply plug into Google Ad Manager?
The required API function was removed in February 2022.
The other avenue for direct integration, a creative wrapper, was discarded for the following reasons:
- ad server-based creative wrappers cannot filter the most common types and sources of impressions,
- on-page and in-app creative wrappers induce latency and potentially cause revenue loss,
- server costs would preclude BidBouncer from being offered at such a low price.
Full hands-off updates are in the works. Subscribers will be notified once they are ready.
Why should I trust this is safe?
Subscribers are provided with the full source code of the bookmarklet. Ascertaining the innocuousness of the 150-odd lines of straightforward JavaScript then running your own build is a matter of minutes.
Is BidBouncer compatible with Google AdSense?
No. Google AdSense allots far too few slots for effective advertiser URL blocking. To use BidBouncer, you must upgrade to Google Ad Manager.
What kind of ads does BidBouncer block?
Clickbait and jarring content:
- start/continue/click here buttons
- lurid images, sensationalistic copy
- garish games and queasy quizzes
- unmarked as such NSFW creatives
Schemes and scams:
- dubious tools and browser extensions
- shady content service subscriptions
- dishonest “reviews” and advertorials
- fly-by-night stores, service swindles
and other objectionable stuff.
Still, firearms, casinos, alcohol, sex shops and tobacco remain allowed?
BidBouncer lets them in on the assumption that they may be appropriate or inoffensive to your audience. Should it not be so, creatives from legitimate companies operating in these industries can be disallowed effectively through category protections in Google Ad Manager, while mislabeled ads will be blocked by BidBouncer.
What is the realistic get-through rate of bad ads?
The trash ratio on our test site featuring English, Spanish and French content stays below 1%. YMMV.
Is BidBouncer a solution to redirects and/or malvertising?
No. BidBouncer is a brand safety tool that does not focus on these problems. As a sizeable share of redirects and malvertising infections happen through the kind of ads BidBouncer blocks, risk should however decrease accordingly, if only as a side effect.
Will revenue be affected by BidBouncer?
Maybe marginally in the absence of any protection and floor price.
If you restrict certain ad categories, on the other hand, earnings might slightly increase as BidBouncer lets through adequate ads that umbrella exclusions do not—think massage parlor versus “massage parlor.” Just remember to deactivate superfluous protections once you put BidBouncer to work.
Similarly, if high floors are set to cut off bad ads and a suboptimal fill rate drags earnings down, BidBouncer should allow you to reclaim some revenue after a pricing rules adjustment.
BEATS BAD ADS
